3 January 2024

NEW for 2024…

Eeeeek! Incoming for 2024 is a new bag design… new colourways… and a brand new range of accessories that we know you’re going to LOVE!


Hot off the heels of our 2024 Collection photoshoot, which starred our Co-founder, Kelly, and her daughter Rosie, we thought we’d share a preview of the jelly newness that we’ll be launching in February…

Say ‘Hello’ to our brand-new Rosie Basket, affectionately named after the little cutie pictured here!


Bursting onto the scene with a striking D shape handle, the Rosie Basket gives a modern feel to our nostalgic collection.


She will be available in 7 gorgeous colours. We love this bold new style as an everyday bag, and also as a fabulous gift basket.

Next up… your eyes are not deceiving you! That is, indeed, an Itty Bitty version of our brand new Rosie Basket. A “charm-ing” new accessory that will open up a whole new world of jelly customisation!


The best bit… there are 3 more designs! We will also have an Itty Bitty Atomic Tote, Retro Basket, and Betty Basket… a whole family of Itty Bitty Bag Charms!


Each style will be available in a range of colours, on stylish gold metalware, so you can attach them to all Sun Jellies bags, or to just about anything!

New colourway alert!!! In fact, we are going to be introducing, not 1, but 2 beautiful new colourways for 2024!


First up, Mocha… Uber chic and sophisticated, it has a gorgeous chocolatey tone and works with everything!

We also have ‘Seafoam’… bright and fresh, it will have you dreaming of crystal clear tropical waters.


This fun new shade looks good on all our bag styles, but we particularly love it on the Atomic Tote as a vibrant beach or pool bag!

Of course, all our best-selling bag styles and most-loved colourways will be back for 2024 also, so you can continue to build a jelly collection with all your faves! You can never have too much jelly, after all!