Meet Rosie: A Fresh Take on the Classic Jelly Basket

Eeeeek! Incoming is a new bag design… new colourways… and a brand new range of accessories that we know you’re going to LOVE!

Hot off the heels of our 2024 Collection photoshoot, which starred the original Co-founder, Kelly, and her daughter Rosie, we thought we’d share a preview of the jelly newness that will be launching soon. 

Kelly smiling in a bright pink top, holding a pink Rosie Basket with a rounded D-shaped handle.

Say ‘Hello’ to our brand-new Rosie Basket, affectionately named after the little cutie pictured here!

Bursting onto the scene with a striking D shape handle, the Rosie Basket gives a modern feel to our nostalgic collection.

Available in gorgeous colours, we love this bold new style as an everyday bag, and also as a fabulous gift basket.

Rosie sitting on white steps in a pink outfit, holding a bright pink Rosie Basket beside a turquoise bottle.

Small in size, big on personality! Our Itty Bitty Bag Charms are miniature versions of the Rosie Basket, Atomic Tote, Retro Basket and Betty Basket.

Pick and clip! Choose your favourite design and colour, then clip it onto your jelly bag for a charm-ing finishing touch. Match your shades or add a playful colour contrast - the options are endless. Finished with gold-tone hardware, the Itty-Bitty's make great key rings too!

Close-up of a pink Retro Basket holding colourful accessories, with a red Itty Bitty Rosie Basket charm clipped to its side.

Find your colour mood

Love an earthy neutral or a fresh pop of colour? Mocha and Seafoam bring two very different personalities to your jelly collection.

Mocha’s rich, chocolatey tone adds an understated touch to everyday outfits. Pair it with creamy neutrals, denim or colourful prints for a warm finishing detail.

Kelly wearing a blue dress and white trainers, holding a Mocha jelly basket with sunglasses on the handle.

Seafoam brings a bright, fresh feel inspired by tropical waters. Available in our Rosie Basket, it’s a cheerful way to add a splash of colour to everyday outfits.

Rosie taking a selfie beside a Seafoam Atomic Tote, yellow bottle and pink heart-shaped inflatable.

Mix your favourite shades and styles to build a jelly collection that feels like you. You can never have too much jelly, after all!

Kelly and Rosie smiling together in jeans and colourful tops, holding pink Retro Baskets in different sizes.