Eeeeek! Incoming is a new bag design… new colourways… and a brand new range of accessories that we know you’re going to LOVE!
Hot off the heels of our 2024 Collection photoshoot, which starred the original Co-founder, Kelly, and her daughter Rosie, we thought we’d share a preview of the jelly newness that will be launching soon.

Say ‘Hello’ to our brand-new Rosie Basket, affectionately named after the little cutie pictured here!
Bursting onto the scene with a striking D shape handle, the Rosie Basket gives a modern feel to our nostalgic collection.
Available in gorgeous colours, we love this bold new style as an everyday bag, and also as a fabulous gift basket.

Small in size, big on personality! Our Itty Bitty Bag Charms are miniature versions of the Rosie Basket, Atomic Tote, Retro Basket and Betty Basket.
Pick and clip! Choose your favourite design and colour, then clip it onto your jelly bag for a charm-ing finishing touch. Match your shades or add a playful colour contrast - the options are endless. Finished with gold-tone hardware, the Itty-Bitty's make great key rings too!

Find your colour mood
Love an earthy neutral or a fresh pop of colour? Mocha and Seafoam bring two very different personalities to your jelly collection.
Mocha’s rich, chocolatey tone adds an understated touch to everyday outfits. Pair it with creamy neutrals, denim or colourful prints for a warm finishing detail.

Seafoam brings a bright, fresh feel inspired by tropical waters. Available in our Rosie Basket, it’s a cheerful way to add a splash of colour to everyday outfits.

Mix your favourite shades and styles to build a jelly collection that feels like you. You can never have too much jelly, after all!
